eBay holds a smaller slice of US ecommerce than Amazon, but it makes up for it with reach and flexibility — eBay International Shipping puts a single listing in front of buyers in more than 200 countries, with no extra setup.
Where Amazon is a catalog built around new, branded products competing for one shared listing, eBay is built around variety. Used, vintage, refurbished, and collectible items all have a real home there, and outside of legally restricted goods, eBay doesn't gate categories the way Amazon or Walmart do.
That openness makes eBay the marketplace where a new product category, a new price point, or a new supplier can get a real read from buyers without a six-week approval process standing in the way first.
Because eBay doesn't lock every seller into a single shared catalog page the way Amazon does, our AI sources toward products where a well-written, well-photographed listing can actually win on its own — not just the lowest price in a crowded Buy Box.
Our team runs both listing formats eBay supports, auctions and fixed-price, and keeps pricing responsive to what's actually moving that week, since eBay rewards sellers who adjust, not sellers who set a price once and walk away.
eBay tends to run as the second-largest channel in a store's total revenue, and it's frequently where per-item margins are strongest, since eBay's fees typically run lower than the general marketplaces and its audience is more willing to pay for something distinctive rather than defaulting to whatever's cheapest.
Every membership tier includes this channel where applicable — see Membership for which tiers include eBay.